Guess GU00278-50S Sunglasses

We present the Guess GU00278-50S, a sunglass proposal that embodies the essence of American denim translated into eyewear with relaxed West Coast sensuality. The rectangular shape is resolved in acetate with a glossy finish on the front and brown temples, a combination that brings presence without resorting to opulence. The 53 mm lens width with 19 mm bridge and 140 mm temple positions the model in size M (medium), a balanced proportion that sits without invading the face and respects the oval features it is meant to accompany.

The lens is the functional heart of this reference. Guess has chosen a curved base in polycarbonate with brown colouring. Its category 3 filter (intense sun) is designed for strong outdoor sunlight. The surface incorporates a hard coat treatment, and UV400 protection is guaranteed by filtering the entire UVA and UVB spectrum. It is neither polarised nor mirrored: the code here is subtlety, not effect.

The signature detail is on the temples. Over the material appears the G triangle engraved in gold, symbol of the maison since 1981, accompanied on the inside by the GUESS signature printed in discreet contrast. The bridge carries adjustable nose pads to optimise support on the septum without pressing, and the hinges are standard type with precise opening that maintains geometry after months of use. The glossy finish on the front catches occasional reflections while the brown temples bring just the right contrast without being invasive.

Guess was born in Los Angeles in 1981 at the hands of the Marciano brothers, four young men who arrived from Marseille with one clear idea: to reinvent American denim. Their first jeans with an ankle zip became a cultural phenomenon before the year was out, and Bruce Weber's black-and-white campaigns installed an aesthetic of their own ever since: relaxed sensuality, California sun, cinematic glamour without affectation. Guess eyewear inherits that DNA: relaxed, photogenic, designed to fit equally on a Venice Beach terrace or a Manhattan rooftop. The G triangle is the silent signature of the maison, a piece of visual identity that has been resisting passing fads for four decades.

Shopping at TicTacArea.com means accessing a business founded in 1993 as a brick-and-mortar jewellery store and moved online in 1999, one of the first European digital boutiques in fashion and accessories. Every pair arrives factory-new with the official Guess rigid case, microfibre cloth, certificate of authenticity and the manufacturer's international warranty. Shipping is insured and dispatched from our own warehouse in Europe.

Technical Specifications

Reference: GU00278-50S-53
Model: GU00278
Lens width: 53 mm
Bridge: 19 mm
Temple: 140 mm
Size: M (medium)
Shape: Rectangular
Frame material: acetate
Front colour: brown
Temple colour: brown
Lens colour: brown
Lens base: a curved base
Lens material: polycarbonate
Coating: hard coat
UV protection: UV400
Polarised: No
Mirrored: No
Photochromic: No
Bridge type: standard with adjustable nose pads
Gender: men
Recommended face shape: oval
Collection: Guess Fashion
Made in: Italy

In the box

Official Guess rigid case + microfibre cloth + certificate of authenticity + international warranty