Golden Love is very often bought for someone else. An anniversary. A birthday. A day when turning up empty handed simply will not do. It happens the other way round too: plenty of people buy it for themselves after a long week.
The pieces are clearly different from one another, which helps when the date is already upon you. It holds up at a family lunch, at an afternoon wedding and under a jumper in January. Over the years you learn to tell what someone buys for themselves from what they buy for another. This is usually the second kind.