If what you want is one watch to wear every day for the next ten years and then forget about, Ginger is not the collection for you. It speaks to someone else: the person who opens the drawer each morning and picks according to the day ahead, the same way they pick a bag or a pair of shoes.
You see the lot in one go and compare them without wandering off through the catalogue. The name sets the tone on its own, warm and a little playful, never solemn. A watch like this is rarely bought out of need. It is bought because you fancy wearing it.