Casio BABY-G Watch BGA-10-7AER

Presenting the Casio Baby-G BGA-10-7AER, a boldly feminine and characterful piece within the Urban collection. The immediate visual impact comes from its total white finish: case, bezel, strap, and dial all share an immaculate white that conveys an almost minimalist cleanliness. Yet the dial holds a surprise: large Arabic numerals in pale luminous green float over a pearl-white background, barely visible under direct light but present to the eye. The most striking element is the minute hand featuring a red heart with a silver outline centered on the dial, accompanied by two additional hearts in lime green and fluorescent yellow positioned at roughly 2 and 4 o'clock. A navy blue dot tops the seconds hand, and the red date window at 3 o'clock adds a pop of color to the otherwise monochromatic layout. The hands are metallic silver with luminescent tips, and the bezel carries the BABY-G inscription at the top and PROTECTION at the bottom, both in soft grey on matte white resin.

Inside works the Casio module 5738, a quartz analog caliber combining Japanese precision with practical functionality. The white resin strap features a smooth, polished exterior finish with a soft texture and a classic silver-tone buckle. The watch includes an alarm, world time, stopwatch, auto-calendar, and dial illumination for nighttime reading. Water resistance reaches 100 meters, making it suitable for swimming and everyday water activities.

The Baby-G collection was born as Casio's answer to demand for a G-SHOCK watch designed specifically for active women. A direct heir to the shock-resistance DNA of the original G-SHOCK from 1983, the Baby-G line combines impact-protection structure with more compact dimensions and expressively designed dials. The BGA-10-7AER belongs to the Urban series, aimed at those who want a tough timepiece without sacrificing personal style. The hearts on the dial are more than decoration: they are the visual signature of a generation of Baby-G watches that turned durability into fashion.

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Technical Specifications

Reference: BGA-10-7AER
Module/Caliber: 5738
Type: Analog
Movement: Quartz
Water Resistance: 100 meters
Shock Resistance: Yes (Baby-G structure)
Case Material: Resin
Case Color: White
Strap Material: Resin
Strap Color: White
Dial Color: White with multicolor heart decoration
Crystal: Mineral
Illumination: LED dial light
Case Dimensions: 42.1 x 46.6 mm
Thickness: 11.4 mm
Weight: 34.0 g
Functions: Hours, minutes, seconds, date, daily alarm, stopwatch, world time, auto-calendar
Battery: SR920SW
Made for: Women