There is a moment when someone decides to start something else: a different job, a new city, a chapter that looks nothing like the last one. Phoenix is aimed at that person, the one who wants to mark the change with something worn every single day rather than with a gesture forgotten within a week. The name is not accidental, and the whole collection leans on that idea of rising again.
Phoenix offers a wide enough spread within one line for the choice to come down to comparing rather than settling. We are an authorised official stockist of Guess watches.
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