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UNOde50 was born in Madrid in 1996 with a bold premise: each piece is created in a limited initial series of just 50 units. The technique combines sterling silver or gold plating depending on the model, leather, cord and Swarovski crystals, all hand-assembled in Spain. Statement jewellery with a code and official UNOde50 gift box.
At UNOde50 every piece of jewellery is different from the rest, just like people, each one unique. Each piece, each combination of materials, textures and shapes is born to express a mood and a way of seeing the world. That voice of its own has made UNOde50 one of the Spanish jewellery houses with the most personality, a style that is worn and recognised.
Under the creative direction of José Azulay, president and creative director of the house, every collection starts from an emotion, a thought, a word, an image or an experience. That idea first becomes a sketch that guides all the pieces in the collection. From there, every original piece leaves the workshop following an artisan jewellery process.
Each design is hand-sculpted in wax with special tools until the desired look is achieved. With the piece finished, a silicone mould is made to reproduce it in metal. In casting, the metal is heated until it turns liquid and poured into the mould; once solid, the master piece is born. That first piece is refined by hand, meticulously, until its surface is free of imperfections, because every later reproduction comes from it.
The master piece is 3D-scanned for the final touches and to keep a digital archive of every creation. The prototype is then 3D-printed and, once approved, production begins. Even when large quantities are made, at UNOde50 there is never serial manufacturing: each piece is assembled by hand, one by one.
The secret lies in a proprietary metal alloy that has become part of the brand's success and one of its most personal traits. That alloy helps realise the designs better, gives a very particular handmade texture and achieves generous volumes with very little weight. Many pieces are finished with sterling silver or gold plating, depending on the model. They are not solid silver pieces: the silver or gold is a plating over a proprietary alloy, with the careful finish and assembly of Spanish craftsmanship.
At TicTacArea we bring together the UNOde50 collection with real stock and its official gift box:
TicTacArea is an authorized official UNOde50 dealer. Every piece ships with its official gift box and brand card, with free worldwide shipping on every order and customer care by phone, chat or email.
Because each original design was launched in an initial series of just 50 units. That is where the name and the workshop's philosophy of pieces with personality come from.
Not exactly. UNOde50 works with a proprietary metal alloy, often with sterling silver or gold plating, depending on the model. They are not solid silver pieces: the silver or gold is a plating over a proprietary alloy, and each piece is assembled by hand in Spain with artisan finishes.
Yes. From wax modelling to casting, refining the master piece and final assembly, each piece is made by hand, one by one. There is never serial manufacturing.
Yes. We are an authorized official UNOde50 dealer; pieces ship with official box and card and warranty according to the brand's policy.
Every symbol the brand uses has a meaning the house itself explains. On each product page we tell you which one the piece carries and what it means.
The padlock has been with UNOde50 from the very beginning and it is the most recognisable symbol of the brand. It speaks of their way of doing things, authentic and true to itself, and also of protecting what you value most. That is why it does not only appear on the jewellery: it also guards every piece inside the box it arrives in.
The dragonfly stands for freedom, curiosity and the courage to leave fear behind. It is an invitation to live every moment without extra weight, with an idea that runs deep in the brand: that fear is the greatest enemy of freedom.
At UNOde50 the heart is not only about love. It speaks of the beauty of relationships and of what they demand too, and it reminds us that loving someone means allowing yourself to be vulnerable and growing through it.
The nail stands for union, for building and for craft done properly. For centuries it has joined pieces together and raised things meant to last, and here it is a tribute to craftsmanship and to the worth of what is made with care and purpose.
The pieces combine sterling silver or 18 carat gold plating with leather, thread and crystal, and each material needs different care. The most restrictive rule for the piece always wins.
Keep it dry and away from damp, perfume and creams. That is what makes the plating keep its shine the longest.
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