The success of the Swatch watch shop took the Swiss watch industry to new horizons: It gave strength and confidence to the watch nation and created new sale strategies. The brand Swatch dominate nowadays the Swiss watch industry and is extended to the whole world on every Swatch shop window.
On the 70s watch industry had hard times because of the quartz technology. Cheap and good watches came from east. Thanks to the Swatch, the Swiss watch industry could recover.
Swatch brand create fun and fashion watches with low prices that let you buy more than one model, according to the season or your own preferences. Swatch even own other Swiss brands, creating luxury watches.
The watch models sell by Swath were a success in the market, first in Switzerland and later un USA. They were sell as fashion accessories: six months later a new model were create and sold in the market.
The first 21 months were sold 3,5 millions of Swatch watches. Up to the 21st bithday of the brand the took 2.500 different models to the market, and were sold over 300 millions for all the Swatch shops.
Marketing had, since the beginning, a very important place to take into consideration for the success of the Swatch model watches, Swatch and other brands produced by the Swatch Group. Every brand have its own message on publicity and adds. The Swatch message said: « The highest quality at a really low price, provoke and have fun in your life.
The publicity of a Swatch shop is new as technology. Just for publicity means a wrist Swatch watch of 140 metres were hold on the front side of a building with the slogan: 60 marks, Swiss.